When I decided to rebrand my social media content, the first thing I had to do was get clear on my strategy. How was I going to show up for my audience in sustainable living and what was I going to focus on? How often was I going to post to my social channels? What were my themes? I researched a TON. Made a plan and got to work.
People took notice of how I transitioned and built my following back up, and now I help small businesses get more clear on their own social media strategy. Whether that's how to use Instagram and the different features, incorporating Pinterest, and navigating Tik Tok so that these channels are working FOR your business. I focus on what kind of content is resonating with your audience. With the introduction of video how to enjoy filming in a way that brings out your personality for your business.
While on my own low waste journey, I started to connect with so many amazing conscious and ethical brands that are putting the planet first whilst reducing wasteful habits in the process.
I love creating content for brands and because sustainable products can be so unique, I love to find interesting and memorable ways to share brands.
My partnerships are extremely important to me and will only partner with a brand if I truly like, can use, and speak to the product to reduce waste,
I prefer to partner over the course of a few months to encourage better retention of the product with my audience as well as show unique content. I also create content for you to repurpose for your own marketing use.
I was motivated to start my own plastic-free journey returning to The US, ( eating in a cafe I was served a styrofoam container, plastic cutlery and plastic bag ; that was it for me.) I made a lot of mistakes and it took me a while to find helpful swaps for the longterm. Read about my journey with Plastic Free July to see what I mean. However with these mistakes I learned so much in the process and want to help people on their own low-waste journey.
There are so many areas we can reduce waste. And this is great way to control your waste habits and live in line with the planet. You end up saving money, time and be more intentional with your purchases.